It means we’ve made sure our products are gentle, non-irritating, and safe for sensitive skin. If your skin often reacts to makeup, our formulas are designed to reduce that chance—so you can enjoy makeup without the worry.

Yes! Our products are made to be mild, non-comedogenic, and suitable for all skin types, including sensitive skin. We still suggest doing a quick patch test first, especially if you’ve had allergies before. 

We’re India’s first hypoallergenic beauty brand, created with dermatological insight for sensitive skin. Our clean formulas are free from parabens, sulfates, talc, gentle yet effective. Expect rich pigments, smooth textures, and flattering finishes, all without compromising safety. Because beauty should feel as good as it looks.

Only if you want one that does more. Our Pout It Out lipstick hydrates like a balm, lasts like a tint, and feels featherlight. It smooths your lips while adding rich, bold color that lasts all day.

Wink It isn’tjust about drama—it’s about care. It gives volume, curl, and all-day wear without clumps or smudging. And it's light enough for daily use, even on shorter lashes.

Yes. Anyone above 13 can use our products. They’re made to suit both first-time users and seasoned beauty lovers alike.

Yes! We test all our shades across different Indian skin tones to make sure they’reuniversal, flattering, and glow-enhancing—from fair to deep complexions.

Yes, they’re designed for everyday wear. Lightweight, breathable, and built for Indian weather.

Never. We’re proud to be cruelty-free and committed to eco-conscious beauty.

A portion of every sale goes toward providing makeup and hygiene kits to women in need, spreading confidence and self-care.