Butter
Shea butter
Butyrospermum parkii butterA rich plant butter that cushions and softens, so colour glides instead of dragging on dry lips.
Found in
Ingredient glossary
What's inside, in plain words.
Every key ingredient in our formulas, what it does on your skin, and which products it's in. No marketing names, no mystery blends.
- 12
- Key ingredients
- 4
- Roles
- 7
- Formulas
In focus
Squalane, explained.
INCI: SqualaneA weightless, skin-identical oil that locks in moisture without feeling greasy. It's why our lip colours stay comfortable for hours.
- RoleHydrator
- Feels likeSilky and light, with no oily film
- Found inPout It Out , Mood Tint , Glow Kiss
The glossary
Twelve ingredients, one page.
Butter
Pout It Out
Glow Kiss
Dawn To Dusk
Butter
Cocoa butter
Theobroma cacao seed butterMelts at skin temperature for a smooth, even glide and a comfortable satin finish.
Found in
In Her PrimeHydrator
Squalane
SqualaneA weightless, skin-identical oil that locks in moisture without feeling greasy.
Found in
Mood Tint
Hydrator
Glycerin
GlycerinDraws water into the skin and keeps formulas flexible, so nothing flakes or cracks.
Found in
Wink It
Hydrator
Ceramides
Ceramide NPLipids your skin already makes. They help the barrier hold on to moisture.
Found inComing to new formulas
Oil
Jojoba oil
Simmondsia chinensis seed oilClose to skin's own sebum, so it conditions without clogging. Keeps lips supple.
Found in
Oil
Argan oil
Argania spinosa kernel oilRich in vitamin E and fatty acids; conditions lips and adds a soft sheen.
Found in
Oil
Macadamia oil
Macadamia ternifolia seed oilA silky oil that keeps long-wear formulas flexible, so they move with you.
Found in
Crimson Luxe
Oil
Almond oil
Prunus amygdalus dulcis oilA gentle, classic conditioner that softens and soothes delicate areas like the lash line.
Found in
Oil
Avocado oil
Persea gratissima oilDeeply nourishing, with vitamins A, D and E, for lips that stay comfortable all day.
Found in
Oil
Olive oil
Olea europaea fruit oilSoftens and smooths, and helps pencils glide without tugging.
Found in
Active
Biotin
BiotinA B-vitamin that conditions, used in our mascara and long-wear lip formulas.
Found in
Formula by formula
From ingredient to what you wear.
Pick a product to see its key ingredients. The full INCI list is on every product page.
How we choose
Every ingredient earns its place.
- It has to do somethingEach key ingredient is there for comfort, colour or care, not for the label.
- It has to suit sensitive skinEvery finished formula is clinically and dermatologically tested on healthy volunteers, before launch.
- You should be able to read itWe explain every key ingredient here, and the full list is on each product page.